Set up a digital product business in a weekend
Storefront, payment, delivery and support for a first digital product, with the decisions listed in order.
- A live product page
- A tested checkout
- A written support path
Step 1 — Decide the four things first
- What outcome the product delivers
- Price and what it excludes
- How buyers get access
- Who answers support, and within how long
Step 2 — Build the page around one promise
One promise, three proofs, one price, one button. Additional sections usually reduce conversion on a first product.
Step 3 — Buy your own product
Complete a real purchase with your own money before announcing anything. Broken delivery on launch day is unrecoverable.
Notes from the founder on building AI-native businesses from Africa: what actually converts, what wastes money, and what we are building next.
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